Marqueai
Founder

The work is real. The translation is the tax.

I'm Griffin Carter — a working therapist who builds machines that pay the translation tax, so people can get back to their craft.

Marqueai
Associate MFT · CA #160322M.A. Applied Psychologymarketing, 2015–2021AI drafts, humans approve

How this came to be

I started in marketing — six years of brand strategy and client work after a marketing degree at Alabama. Then I retrained: a master's in applied psychology, 1,300 supervised clinical hours, and today I'm an associate marriage and family therapist running a full caseload in intensive outpatient and partial hospitalization programs for substance use and co-occurring disorders.

Inside the clinic I watched the same thing every day: the hour of therapy never changes, but translating it — into the right forms, the right fields, the format the payer wants — is where clinicians lose their evenings. The work is real; the translation is the tax. So I built Adaptli, an AI-native clinical operating system, around one rule that doesn't bend: the AI drafts, and a licensed human reviews and signs every word before it counts.

Then I noticed the same tax everywhere else. A tattoo artist's flash speaks for itself — but the website doesn't build itself. A family coach can sit with you in the hardest hour of your life — but she can't also be a web designer, a booking system, and a social media team. Every solo operator pays the translation tax on their own presence, and most pay it in the one currency they don't have: time.

Marqueai is the same rule, pointed at that problem. An engine does the plumbing — site, booking, content — and the human keeps the voice, the craft, and the final say on every word. The first builds were people I could look in the eye: a therapist, a vintage shop, a tattoo artist, and my mom, whose family-coaching practice went from an idea to a launched business in a day.

“AI drafts. Humans approve. That rule doesn't bend.”

What I believe

The rules under everything Marqueai builds.

Craft first

You're the expert in your work. The machine exists to translate it faithfully — never to replace it, flatten it, or make it sound like everyone else.

Humans sign everything

Nothing ships on the AI's authority. Every word on your site and every post from your studio passes through a person — you — before it counts.

Honest by default

No invented bios, no fake testimonials, no claims that aren't real. Anything unfinished shows as unfinished until it's true.

Bring the craft. We'll pay the tax.

First 3 builds free, next 7 at $500 — real businesses only.

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Talk to me

A build, a question, or a hard problem worth automating — I read everything.